Articles by Arshad Hedayati (2)

Study of the Enhancing Brand Preference Through Corporate Social Responsibility in Banking Industry

Elham Taghipour, Arshad Hedayati and Arvin Fouladifar

International Business Management 10 ( 6 ): 1033 - 1043 , 2016

“Market Segmentation for Marketing of Banking Industry Products Constructing a Clustering Model for Bank Pasargad’s E-Banking Customers Using RFM Technique and K-Means Algorithm”

Arvin Fouladifar, Elham Taghipour and Arshad Hedayati

International Business Management 10 ( 6 ): 1106 - 1119 , 2016

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