Articles by Mahmod, J. Alsamydai (1)

The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan

Mahmod, J. Alsamydai, Ibrahim, A.M. Alnawas and Rodina A. Yousif

Asian Journal of Marketing 4 ( 3 ): 113 - 130 , 2010

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