Articles by Sheng Chung Lo (2)

Guanxi Embeddedness and Trust Building in Chinese Business Markets: A Confucianism Perspective

Kai-Ping Huang, Tsungting Chung, Jane Tung and Sheng Chung Lo

Journal of Applied Sciences 13 ( 3 ): 333 - 340 , 2013

Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation

Sheng Chung Lo, Jane Tung, Karen Yuan Wang and Kai-Ping Huang

Journal of Applied Sciences 17 ( 7 ): 357 - 364 , 2017

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