Russian Citizen Personality Typology and Their Belonging to the Generations “X”, “Y”, “Z” Impact on the Perception of Colors During Demand and Consumer Preferences Development

Shklyar Tatyana Lvovna, Mkhitaryan Sergey Vladimirovich and Tultaev Timur Alexeevich

The Social Sciences 11 ( 29 ): 7134 - 7139 , 2016