Relationship between the Integratedness Criteria of Marketing Communication Tools and Consumer Based Brand Equity (CBBE) in Iran’s Food Industry

Mahmoud Mohammadian, Vahid Nasehifar, Seyed Mohammad Taghi Taghavifard and Amir Ghafourian Shagerdi

Journal of Applied Sciences 15 ( 8 ): 1120 - 1126 , 2015