Articles by Chi-Hong Leung (2)

An Inductive Learning Approach to Market Segmentation based on Customer Profile Attributes

Chi-Hong Leung

Asian Journal of Marketing 3 ( 3 ): 65 - 81 , 2009

An Empirical Study on Code Mixing in Print Advertisements in Hong Kong

Chi-Hong Leung

Asian Journal of Marketing 4 ( 2 ): 49 - 61 , 2010

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