Articles by Keke Chen (2)

Customer Equity Promotion of Social Network Websites: An Application Study of Renren

Jngbo Shao and Keke Chen

Information Technology Journal 12 ( 7 ): 1400 - 1405 , 2013

The Influence of Customer Equity Drivers on Specific Purchasing Behavior in Retail Industry

Hongliang Huo, Wanyou Xu and Keke Chen

Information Technology Journal 12 ( 11 ): 2236 - 2240 , 2013

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