Articles by Kuei-Feng Chang (3)

An Effective Approach to Construct Value-Based Decision Model for Positioning Strategy

Kuei-Feng Chang and Hao-Wei Yang

Information Technology Journal 10 ( 7 ): 1402 - 1408 , 2011

Utilizing Means-end Chain to Explore Customers’ Preference in Purchasing Bundle

Kuei-Feng Chang and Hao-Wei Yang

Information Technology Journal 10 ( 8 ): 1563 - 1570 , 2011

An Empirical Study to Construct a Systematic Model for Product Bundles

Kuei-Feng Chang and Hao-Wei Yang

Information Technology Journal 11 ( 6 ): 699 - 706 , 2012

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