The Role of Brand Equity on the Antecedents of Brand Equity through Brand Preferences (The Case of National Bank Branches in the City of Khorram Abad)

Amir Hooshang Nazarpoori, Seyed Najmeddin Mousavi and Bahar Mohammadian

International Business Management 10 ( 7 ): 1312 - 1315 , 2016