Articles by Howard Moskowitz (2)

Creating New Beverage Concepts from First Principles: Bottom-Up Conjoining of Need-states and Features

Howard Moskowitz

Journal of Food Technology 2 ( 4 ): 254 - 266 , 2004

Interest and Response- Times - Measures of Consumer Responses to Concepts

Howard Moskowitz, Dorit Cohen and Bert Krieger

Journal of Food Technology 3 ( 2 ): 161 - 169 , 2005

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