The Overriding Influence of Social Media as the Key Driver of Cinematic Movie Sales

Chinonye Love Moses, Olokundun, Maxwell Ayodele, Omotayo, Adegbuyi, Amaihian Augusta, Akinbode, Mosunmola Oluwafunmilayo and Fred Inelo

International Business Management 10 ( 6 ): 718 - 725 , 2016