Articles by Zuraidah Sulaiman (3)

The Moderating Role of Integrated Persuasive Communication Messages Towards Pro-Environmental Behaviour

Adaviah Mas`od1, Zuraidah Sulaiman, Noor Hazarina Hashim and Zainab Khalifah

The Social Sciences 11 ( 20 ): 4924 - 4931 , 2016

The Mediation Role of Key Account Management Effectiveness on Key Account Management Practices and Market Performance

Han Fei Wong, Ai Chin Thoo, Farrah Merlinda Muharam and Zuraidah Sulaiman

The Social Sciences 11 ( 21 ): 5260 - 5264 , 2016

Revisit Supply Chain Management: Evolution, Definition and Benefits

Thoo Ai Chin, Huam Hon Tat, Zuraidah Sulaiman, Choi Sang Long and Wee Sin Yi

The Social Sciences 12 ( 5 ): 803 - 810 , 2017

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